{{ 'fb_in_app_browser_popup.desc' | translate }} {{ 'fb_in_app_browser_popup.copy_link' | translate }}

{{ 'in_app_browser_popup.desc' | translate }}

Get rich gifts with purchase of a specified amount

Brand Story

Brand Story

We at - Life Is For Excellence specialise in importing and distributing quality organic, natural and nutritious foods.

A Better Lifestyle, A Better You.

Currently, we are based in Hong Kong and have been fortunate enough to share our love of natural and clean foods with thousands of customers across Asia.

Our mission?

To provide you with the best selection of products from all over the world which are specially hand-picked by our highly-experienced nutrition team, letting you truly embrace the blessings of Mother Nature.


Nowadays, we understand that it's extremely difficult to find healthy snacks and products in average store. Many are stuffed full of hidden fats, additives and sugars which have been proven to lead to severe chronic/non-communicable diseases in the long-term. Even when you eventually are able to scour the shelves for some, they normally cost a lot more than normal snacks and might not even taste that great.

In view of this, us at LIFE hope to spread awareness about the importance of healthy eating in order to reflect how our daily life choices can impact our well-being, either for the good or bad. This is why we sincerely hope to provide you with more tasty, natural and nutritious options at an affordable cost to save you both time, stress and hassle in the short and long-term. Like what our motto says, life is indeed for excellence so why not live it to your best!

For your assurance, LIFE has been awarded 'TOP Organic Retailer' by HK Organic Resources Centre for four consecutive years since 2017

and Silver Award, The Best HK Online Brand, by HKNA in 2019.